Marketing&Media Plan

11

June 11,2019

Marketing&Media Plan

Marketing Plan:




  • Printed advertisements in the largest Egypt Newspapers

  • Public relations & TV Interviews Campaign prior to the forum to be broadcasted by the largest TV channels;

  • The Web Site; Social Media Sites" (Instagram / Twitter / Facebook)

  • WhatsApp Message Services;  Telephone Marketing , SMS Service

  • Advertisements through the large websites and the large electronic newspapers;

  • Publishing advertisements in all businessmen associations and Egypt common councils; 

  • Email Campaign;   External Advertisements.

  • The campaign will target customers from Saudi Arabia, UAE, Oman and Qatar.



Media Plan:




  • 4 television channels are expected to attend the forum;

  • Media coverage in the largest printed newspaper about forum

  • There are more than 75 journalists covering the forum on all websites and electronic newspapers;

  • Live coverage and live broadcasting on facebook and YouTube  sites throughout the forum days;

  • Large screens for the sponsors and the subscribers inside the event such as our last forum in 2018. 



 


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